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FIRST BIG INTERNATIONAL CRISIS IS A BUST FOR NEW BOSS
PRIMETIME RATINGS WAY LOWER THAN LARRY KING
Mark Whitaker: has his work cut out at CNN
TELEVISING THE REVOLUTION, THE HARD WAY
On Friday, with Egypt erupting in a people’s revolution, CNN wisely bagged their primetime programs and stayed on the live breaking news with two of the best reporters of our generation: Ben Wedeman and Nic Robertson. Sadly, not many viewers came to the party. Now CNN has put in place Mark Whitaker, a news exec from NBC and Time. Will he be the heroic smoke jumper needed to save the prime real estate?
Below are the A25-54 #s for Friday for CNN from 6-11PM:
Blitzer: 257,000
KingUSA: 239,000
ParkerSpitzer: 149,000
Morgan: 178,000
Cooper: 247,000
Last year, Larry King averaged 199,000 A25-54 on the same week (w/o Jan 25th) last year — without breaking news. Read the rest of this entry »
HOW LONG BEFORE PIERS MORGAN GOES LIVE, ADDS MULTIPLE GUESTS? START THE OFFICE POOL NOW
KING REPLACEMENT STILL LIKES HIS INTERVIEWS PRE-TAPED — NOT SHAKEN OR STIRRED
Whew, what a relief that Piers Morgan’s first week is over. We can both relax now. I don’t really know how he felt, but I certainly was full of anxiety watching. Imagine getting hired to replace an icon like Larry King. The set, the suspenders, open heart surgery (or as he awkwardly called it with Bill Clinton: the “zipper club.”) And all the wives we loved and lost.
Replacing a broadcast original, even if he’d acted like your embarrassing uncle some nights, is a daunting challenge. I just couldn’t wait for those first interviews to be over so we can all dig into reality.
YOU MIGHT AS WELL BURN THE FIRST WEEK…
No matter how strategic one tries to be, you might as well burn the first week anytime you’re stepping into big shoes, especially comfortable old ones. And you’ve got to know the size of the shoes into which you step — the American size, not the English size, which is smaller. (A man’s size 12 in the US is an 11 in the UK.)
Speaking of smaller, the total audience for Morgan’s show began to shrink throughout the first week, losing nearly a million viewers across all ages.
Among adults 25-54, the audience was nearly halved by Wednesday. But then again, anyone here could have warned in advance that Condoleeza Rice, while one of the most interesting women in the world, is not fascinating as an interviewee. Ricky Gervais, on the other hand, is — especially right after his Golden Globe controversy. But “right after,” in our world of 24/7 news, would have been Monday, not Thursday. Read the rest of this entry »
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