note from your friendly blogarist: “Paint by Numbers” will be an occasional, yet regular, feature of daily Xpress meant to reach behind the press releases for a more accurate picture of the state of broadcast news than reported by MSM and industry websites.
WEEK TO WEEK NUMBERS ALONE DON’T TELL JACK
In our continuing tutorial how ratings reports are spun by network communications offices, our daily Xpress paint by numbers team looks at the hot-off-the-press report from a website that often looks like a public relations arm of some of their favorite broadcast news execs.
A blanket of snow across the Midwest may have helped give a boost to the Sunday morning public affairs shows. With more viewers homebound, all four programs saw week-to-week growth last Sunday. “Meet the Press with David Gregory” was #1 again with 3.66 million total viewers; a 600K lead over #2 “Face the Nation with Bob Schieffer.”
|NBC||“Meet the Press”||3.66M||1.26M|
|CBS||“Face the Nation”||2.96M||940K|
|FOX||“Fox News Sunday”||1.430M||540K|