…and, sorry, but you’re so often wrong!
try double-checking your math; it works for the rest of us
See if you can guess what’s wrong with TVNewser’s morning show report online today? See answer below.
Morning Show Ratings: Week of February 7
Last week saw a slight decline for all the morning network news programs after the week prior brought in elevated viewership due to the crisis in Egypt. NBC’s “Today” remained the top morning network news program for the week with a 750K lead on #2 ACB’s “Good Morning America.”
Year-over-year “Today” was up slightly in Total Viewers, no small feat considering the week of Feb. 8, 2010 saw the “Today” team in Vancouver ahead of the Winter Olympics. “GMA” asaw year-over-year gains in both Total Viewers and A25-54 viewers. CBS’ “The Early Show” was down slightly in both, year-over-year.
The averages for the week of Feb. 7:
- Total Viewers: NBC: 5.75M / ABC: 5.00M / CBS: 3.02M
- A25-54 viewers: NBC: 2.71M / ABC: 1.92M / CBS: 1.29M
TWO-PART ANSWER IS:
1) “GMA” asaw year-over-year gains in both Total Viewers and A25-54 viewers. WRONG!
2) CBS’ “The Early Show” was down slightly in both, year-over-year. WRONG!
According to my old-fashioned math:
Besides a numbers checker, I always find the computer’s spell check program often helps with stray letters in “GMA asaw..”
P.S. If you ever want to correct some of the bad numbers in your archives, let me know.
***UPDATE: by popular request, I am posting the last few years of morning show ratings for the week of (or comparable to) February 7th:
A25-54
Today
2008 – 2,930,000
2009 – 2,590,000
2010 – 2,720,000
2011 -2,710,000
GMA
2008 – 2,250,000
2009 – 2,090,000
2010 – 2,120,000
2011 -1,920,000
Early Show
2008 – 1,540,000
2009 – 1,320,000
2010 – 1,280,000
2011 – 1,290,000
a pop culture and news blog with no anony-mousity
shelley ross daily Xpress 
4 comments
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February 17, 2011 at 11:59 pm
Laurie Simons
You’re right again, Shelley. TV newser is wrong a lot. It remains a sin that you are not spearheading one of the morning shows and changing the their current downward viewing trajectory. If ABC or CBS wanted to improve their ratings, they wouldn’t have re-hired Ben Sherwood, who almost ruined GMA when he was EP but, suddenly, and thankfully, he left in disgrace. And CBS wouldn’t move a 60 Minutes producer into a new role as CEO of CBS News if they wanted to be #2. Did you know that 60 loses a massive number of viewers after the football season ends? And the show is powerless to stop the bleeding. Or are they?
February 19, 2011 at 1:01 am
shelley ross
Laurie, I would refer you to my blog, “I’m not anonymouse.” Let’s give the new presidents a chance. (I do have some hope for the new CBS team.)
February 18, 2011 at 7:04 am
Marianne Stack
Go Shelley! I hate numbers so am forever grateful that you love them.
February 19, 2011 at 12:57 am
shelley ross
I do love ’em!