…and, sorry, but you’re so often wrong!

try double-checking your math; it works for the rest of us

See if you can guess what’s wrong with TVNewser’s morning show report online today?  See answer below.

Morning Show Ratings: Week of February 7

By Molly Stark Dean on February 17, 2011 2:42 PM

Last week saw a slight decline for all the morning network news programs after the week prior brought in elevated viewership due to the crisis in Egypt. NBC’s “Today” remained the top morning network news program for the week with a 750K lead on #2 ACB’s “Good Morning America.”

Year-over-year “Today” was up slightly in Total Viewers, no small feat considering the week of Feb. 8, 2010 saw the “Today” team in Vancouver ahead of the Winter Olympics. “GMA” asaw year-over-year gains in both Total Viewers and A25-54 viewers. CBS’ “The Early Show” was down slightly in both, year-over-year.

The averages for the week of Feb. 7:

  • Total Viewers: NBC: 5.75M / ABC: 5.00M / CBS: 3.02M
  • A25-54 viewers: NBC: 2.71M / ABC: 1.92M / CBS: 1.29M

TWO-PART ANSWER IS:

1) “GMA” asaw year-over-year gains in both Total Viewers and A25-54 viewers. WRONG!

2)  CBS’ “The Early Show” was down slightly in both, year-over-year. WRONG!

According to my old-fashioned math:

Early was up in demo versus a year ago,  GMA was down and Today was flat percentage-wise,  but down by 10,000 A25-54 viewers:
A25-54                2010               2011  ___% Diff
Today                 2720                2710             Flat
GMA                    2120                1920             -9%
Early                   1280                1290            +1%

Besides a numbers checker, I always find the computer’s spell check program often helps with stray letters in “GMA asaw..”

P.S. If you ever want to correct some of the bad numbers in your archives, let me know.

***UPDATE: by popular request, I am posting the last few years of morning show ratings for the week of (or comparable to) February 7th:

A25-54

Today
2008 – 2,930,000
2009 – 2,590,000
2010 – 2,720,000
2011   -2,710,000

GMA
2008 – 2,250,000
2009 – 2,090,000
2010 – 2,120,000
2011   -1,920,000

Early Show
2008 – 1,540,000
2009 – 1,320,000
2010 – 1,280,000
2011 –  1,290,000

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