HEY CHRIS, YOUR EIGHTH GRADE MATH TEACHER IS CALLING, HE WANTS TO OFFER  A FREE REMEDIAL ARITHMETIC  REFRESHER

Another week, another by-line, another puzzlingly inaccurate report from TV Newser on the morning show ratings, something I’ve followed for years.

The full article follows, but I’ve excerpted the bad math that appears in the second paragraph:

Year-over-year “Today” was down while CBS and ABC were up, which can be attributed to NBC’s boost during coverage of the Vancouver Olympics last February.”

WRONG: All three were down in the demo ( A25-54) and Early and Today were down in total viewers.  GMA was up in total viewers.  How do I know this? I clicked on your own Year-over-year link and found this:

The averages for the week of Feb. 15 2010:Total Viewers: NBC: 6.38M / ABC: 4.49M / CBS: 2.85M

A25-54: NBC: 2.86M / ABC: 1.85M / CBS: 1.24M

Then I compared last years numbers to the averages you published today for the week of  Feb. 14 2011:Total Viewers:    NBC: 5.45M / ABC: 4.73M / CBS: 2.72M

A25-54 viewers: NBC: 2.43M / ABC: 1.79M / CBS: 1.20M

Here are my calculations:
Total Viewers : NBC: -930,000/ ABC +24,000/ CBS -130,000

A25-54 Viewers: NBC: -430,000/ABC   -60,000  /CBS  -40,000

It’s really not that hard to do: Step one: Write down the NBC total number from  the week of Feb. 15, 2010, then subtract the number you see next to NBC  total viewer for the week of Feb. 14, 2011.  You get 930,000 which is the decline in the audience year to year.  Repeat the same process with ABC and CBS, then all three networks for the A25-54 viewers.

Now try that math exercise for last week’s post on the morning show audience and, whoops, you’ll see why your math teacher is trying to reach you.

(In fact, I think you might want to re-check all of your numbers…. and then we’ll move on to some other suggestions.)

By Chris Ariens on February 25, 2011 4:38 PM

Last week saw another decline for the morning network news programs, compared to the week before. The combined average for NBC’s “Today,” ABC’s “Good Morning America” and CBS’ “The Early Show” was 12.9 million, down -6% week-over-week. “Today” remained #1 with a 720K total viewer lead over “GMA.”

Year-over-year “Today” was down while CBS and ABC were up, which can be attributed to NBC’s boost during coverage of the Vancouver Olympics last February.

The averages for the week of Feb. 14:

  • Total Viewers: NBC: 5.45M / ABC: 4.73M / CBS: 2.72M
  • A25-54 viewers: NBC: 2.43M / ABC: 1.79M / CBS: 1.20M
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