Shelley Ross is an award-winning broadcast journalist, producer, author, director, television and media executive and now blogarist dedicating most of the space on the daily Xpress to her insider’s view of broadcast news, pop culture, politics and all things that buzz.
Experienced in producing over 3500 hours of live television at ABC, NBC and CBS networks, she is perhaps best known for her 17 years at ABC News where she won three Emmys, a Peabody award and other honors. As executive producer, transformed Good Morning America into a 24/7 news operation, increased income revenue, ratings and created a Today Show challenger. At CBS News, as she relaunched The Early Show and after changing the format, content, set, music and graphics, achieved ratings not again matched by her four successors.
In the course of her career, Ross is said to have changed the landscape of morning, primetime and late night television.
Ross has created many memorable and highly rated TV events. Just 3 weeks into her first network TV job, she booked and produced the first ever interview with the super-creepy criminal Charles Manson which more than tripled the ratings for NBC’s Tomorrow Show with Tom Snyder. More recently, she created the indelible week-long televised event: David Blaine’s “Drowned Alive,” delivering top ratings.
High wire daredevil Nik Wallenda credits her with his discovery and media mentoring which led to the record-breaking wire walks across Niagara Falls (televised by ABC News) and the Grand Canyon (televised by Discovery Networks in over 150 countries.) In 2009, she developed Wallenda’s Grand Canyon special with him. Four years later, Wallenda’s Skywire Live, was seen by a record 21 million viewers in the U.S. alone.
In 2011 she launched daily Xpress with a targeted audience of media elite and opinion makers.
Ross has also produced and directed concert specials for PBS , the most recent: ThePianoGuys: Live at Red Butte, which in 2013 has aired over 900 times in public television markets. The year before, she discovered the music group online and participated in the grooming, management and growth of the internet sensations who now have more than 140 million followers and nearly 250 million views of their videos. Signed to Sony Masterworks, they also now tour the world.
In 2013, she began managing “the Johnny Carson project” for Henry “Bombastic” Bushkin, which resulted in a seven-figure sale of his book manuscript to Houghton Mifflin Harcourt (October 15, 2013 release) and development of a soon-to-be-announced tv/film package and Broadway play.
Shelley Ross is also a founding member of The Cure Alliance, a global non-profit organization of leading scientists, researchers and innovators working to remove obstacles and advance knowledge-sharing to cure diseases in the 21st century.