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January 22, 2011 in pop culture news, tv ratings | Tags: adults 25-54, arrogance, Bill Clinton, CNBC, CNN, Condoleeza Rice, first week, Fox News, George Clooney, HLN, Howard Stern, Larry King, live interviews, Marijuana USA, MSNBC, Nancy Grace, new bosses, Nielsen ratings, office pool, Oprah Winfrey, Parker-Spitzer, Piers Morgan, Rachel Maddow Show, ratings, ratings tank, Ricky Gervais, Sean Hannity, strategy | by Shelley Ross dailyXpress | Leave a comment
HOW LONG BEFORE PIERS MORGAN GOES LIVE, ADDS MULTIPLE GUESTS? START THE OFFICE POOL NOW
KING REPLACEMENT STILL LIKES HIS INTERVIEWS PRE-TAPED — NOT SHAKEN OR STIRRED
Whew, what a relief that Piers Morgan’s first week is over. We can both relax now. I don’t really know how he felt, but I certainly was full of anxiety watching. Imagine getting hired to replace an icon like Larry King. The set, the suspenders, open heart surgery (or as he awkwardly called it with Bill Clinton: the “zipper club.”) And all the wives we loved and lost.
Replacing a broadcast original, even if he’d acted like your embarrassing uncle some nights, is a daunting challenge. I just couldn’t wait for those first interviews to be over so we can all dig into reality.
YOU MIGHT AS WELL BURN THE FIRST WEEK…
No matter how strategic one tries to be, you might as well burn the first week anytime you’re stepping into big shoes, especially comfortable old ones. And you’ve got to know the size of the shoes into which you step — the American size, not the English size, which is smaller. (A man’s size 12 in the US is an 11 in the UK.)
Speaking of smaller, the total audience for Morgan’s show began to shrink throughout the first week, losing nearly a million viewers across all ages.
Among adults 25-54, the audience was nearly halved by Wednesday. But then again, anyone here could have warned in advance that Condoleeza Rice, while one of the most interesting women in the world, is not fascinating as an interviewee. Ricky Gervais, on the other hand, is — especially right after his Golden Globe controversy. But “right after,” in our world of 24/7 news, would have been Monday, not Thursday. Read the rest of this entry »