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The Surprising (Week #1) Success of the New Early Show Team

TODAY CONTINUES HOT STREAK — AT 60,

EARLY FINDS GLIMMER OF HOPE — AT 50.

Friday marked the beginning of the 60th year of the Today Show and  they have more to celebrate than anyone in network news. It’s a great show and a successful one.  I’ve estimated the show has made well over a billion dollars for NBC since 1994/5, when they first overtook Good Morning America in the middle of the O.J. Simpson case.

My pal and former competitor, Jim Bell, has done a great job keeping the show in first place as, in tv, all good runs usually come to an end… except, it seems,  for the Today Show.

Very happy new year for the new team at Early.

AN ODD MILESTONE

At the other end of the spectrum, The Early Show  (and its ‘earlier’ incarnations) has been in third place for all of  their 50 years, not a very happy golden anniversary over at CBS, for sure.

But the first indicator of viewer interest surrounding the new anchor team is at least a reason for hope: the Nielsens. Take a look at the change in the demo  year to year!

YOU READ IT HERE FIRST: JANUARY 3rd (A25-54)

Early + 20,000   Today -150,000 GMA  -300,000.

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