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MUIR BREAKS ABC NEWS’ RATINGS RECORD SEASON-TO-DATE,  ANCHORS ONLY WEEK FOR NET WITHOUT YEAR-TO-YEAR DECLINE

David Muir: the next generation of ABC News?

You won’t read this in their press releases, but a stealth weapon has been discovered at ABC News. TMZ has already called him the “Brad Pitt of network anchors.”

TMZ may prove to be way ahead of ABC’s revolving research and management teams.

His name is David Muir and remember that you read it here first: the holiday week Muir filled in for Diane Sawyer, a rare week without an ABC News press release to spin, er tout the ratings, David Muir increased the viewership of adults 25-54 by a whopping 8% over the year before. And that week, the week of December 27th, was the only week of the entire season-to-date (the past 16 weeks) that the demo at ABC News has increased over the prior year.

Some keen observers may say the boost was due to the big snow storm hitting parts of the east coast, especially New York where Brian Williams reported outside in the snow.  He was up 10% year to year.  CBS News with newly deposed morning anchor Harry Smith filling in for Katie Couric, however, was down 9%.

NEW ABC PRESS RELEASE OUT TODAY

Interestingly, today ABC News issued a press release today lauding the week of January 3rd  with the headline: “World News with Diane Sawyer” Draws Second Most Watched Week in Nearly a Year. (The most watched week? Shhhh, David Muir.) Read the rest of this entry »

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