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AS THE RUMORS SWIRL THAT MATT WILL FOLLOW MEREDITH OUT THE DOOR, A BILLION-DOLLAR FRANCHISE HEARS A GASP

Mano y mano: The only muscle Matt Lauer flexes with Tom Cruise is from the nose up.

A Today Show without Matt Lauer? Could this really be true? Could it still thrive?

Those are some of the questions recently posed to me by David Bauder of Associated Press. Where do I even begin?

As someone who’s studied Matt Lauer for many years, not just as a viewer but as a competitor, first as executive producer of ABC’s Good Morning America then senior executive producer of CBS’ Early Show, I can genuinely say with authority: there is simply no one like Matt Lauer in all of network news. There never has been, and now given the experience he adds to his broad range of skill sets, there probably never will be again.

So, NBC, what ever Matt wants, Matt should get. He’s certainly earned it.

HOW MATT LAUER BECAME “THE FONZ” OF MORNING TV AND WHY HIS BOSSES GET CREDIT FOR SPOTTING HIM

Most network news executives I have known would never have hired Matt Lauer in the first place. It’s clearly been their loss. You see, once upon a time, he was a young feature reporter for Robin Leach’s “Fame, Fortune and Romance,” a short-lived daytime series that rode the coat tails of the bigger show that brought you champagne wishes and caviar dreams. He then moved to New York and co-hosted a local talk show called 9 Broadway Plaza.

This, plus a few credits short of a degree from Ohio University, was not exactly the winning resume for a network news division, but somewhere within the NBC corporate hierarchy someone saw that Lauer was smart, fun to be around, comfortable in his own skin and likable. Not classically handsome, he was still sexy, appealing, someone who definitely sat at the cool kid’s table of life. Read the rest of this entry »

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