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It’s difficult to be critical of Brian Williams’ new primetime magazine show which debuted this week on NBC: Rock Center has stated only noble intentions in the swampy landscape of broadcast news.
The new Comcast executive team has committed two years for building what they hope will be an important, in-depth news show to rival 60 Minutes. That said, Rock’s launch needed some paper and scissors. More than anything: stronger news stories for a primetime news magazine.
Where was Brian Williams’ Lead Story?
Given the greatly hyped mission statement of the broadcast, along with the hiring of two newsmen highly identified with competing networks, I wasn’t expecting NBC’s premiere anchor to “weigh in” with a rambling fluff piece and juvenile sparring with Jon Stewart.
AS THE RUMORS SWIRL THAT MATT WILL FOLLOW MEREDITH OUT THE DOOR, A BILLION-DOLLAR FRANCHISE HEARS A GASP
Mano y mano: The only muscle Matt Lauer flexes with Tom Cruise is from the nose up.
A Today Show without Matt Lauer? Could this really be true? Could it still thrive?
Those are some of the questions recently posed to me by David Bauder of Associated Press. Where do I even begin?
As someone who’s studied Matt Lauer for many years, not just as a viewer but as a competitor, first as executive producer of ABC’s Good Morning America then senior executive producer of CBS’ Early Show, I can genuinely say with authority: there is simply no one like Matt Lauer in all of network news. There never has been, and now given the experience he adds to his broad range of skill sets, there probably never will be again.
So, NBC, what ever Matt wants, Matt should get. He’s certainly earned it.
HOW MATT LAUER BECAME “THE FONZ” OF MORNING TV AND WHY HIS BOSSES GET CREDIT FOR SPOTTING HIM
Most network news executives I have known would never have hired Matt Lauer in the first place. It’s clearly been their loss. You see, once upon a time, he was a young feature reporter for Robin Leach’s “Fame, Fortune and Romance,” a short-lived daytime series that rode the coat tails of the bigger show that brought you champagne wishes and caviar dreams. He then moved to New York and co-hosted a local talk show called 9 Broadway Plaza.
This, plus a few credits short of a degree from Ohio University, was not exactly the winning resume for a network news division, but somewhere within the NBC corporate hierarchy someone saw that Lauer was smart, fun to be around, comfortable in his own skin and likable. Not classically handsome, he was still sexy, appealing, someone who definitely sat at the cool kid’s table of life. Read the rest of this entry »
The Surprising (Week #1) Success of the New Early Show Team
TODAY CONTINUES HOT STREAK — AT 60,
EARLY FINDS GLIMMER OF HOPE — AT 50.
Friday marked the beginning of the 60th year of the Today Show and they have more to celebrate than anyone in network news. It’s a great show and a successful one. I’ve estimated the show has made well over a billion dollars for NBC since 1994/5, when they first overtook Good Morning America in the middle of the O.J. Simpson case.
My pal and former competitor, Jim Bell, has done a great job keeping the show in first place as, in tv, all good runs usually come to an end… except, it seems, for the Today Show.
Very happy new year for the new team at Early.
AN ODD MILESTONE
At the other end of the spectrum, The Early Show (and its ‘earlier’ incarnations) has been in third place for all of their 50 years, not a very happy golden anniversary over at CBS, for sure.
But the first indicator of viewer interest surrounding the new anchor team is at least a reason for hope: the Nielsens. Take a look at the change in the demo year to year!
YOU READ IT HERE FIRST: JANUARY 3rd (A25-54)
Early + 20,000 Today -150,000 GMA -300,000.
MUIR BREAKS ABC NEWS’ RATINGS RECORD SEASON-TO-DATE, ANCHORS ONLY WEEK FOR NET WITHOUT YEAR-TO-YEAR DECLINE
David Muir: the next generation of ABC News?
You won’t read this in their press releases, but a stealth weapon has been discovered at ABC News. TMZ has already called him the “Brad Pitt of network anchors.”
TMZ may prove to be way ahead of ABC’s revolving research and management teams.
His name is David Muir and remember that you read it here first: the holiday week Muir filled in for Diane Sawyer, a rare week without an ABC News press release to spin, er tout the ratings, David Muir increased the viewership of adults 25-54 by a whopping 8% over the year before. And that week, the week of December 27th, was the only week of the entire season-to-date (the past 16 weeks) that the demo at ABC News has increased over the prior year.
Some keen observers may say the boost was due to the big snow storm hitting parts of the east coast, especially New York where Brian Williams reported outside in the snow. He was up 10% year to year. CBS News with newly deposed morning anchor Harry Smith filling in for Katie Couric, however, was down 9%.
NEW ABC PRESS RELEASE OUT TODAY
Interestingly, today ABC News issued a press release today lauding the week of January 3rd with the headline: “World News with Diane Sawyer” Draws Second Most Watched Week in Nearly a Year. (The most watched week? Shhhh, David Muir.) Read the rest of this entry »
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