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It’s difficult to be critical of Brian Williams’ new primetime magazine show which debuted this week on NBC: Rock Center has stated only noble intentions in the swampy landscape of broadcast news.

The new Comcast executive team has committed two years for building what they hope will be an important, in-depth news show to rival 60 Minutes. That said, Rock’s launch needed some paper and scissors. More than anything: stronger news stories for a primetime news magazine.

Where was Brian Williams’ Lead Story?

Given the greatly hyped mission statement of the broadcast, along with the hiring of two newsmen highly identified with competing networks, I wasn’t expecting NBC’s premiere anchor to “weigh in” with a rambling fluff piece and juvenile sparring with Jon Stewart.

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