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The Surprising (Week #1) Success of the New Early Show Team

TODAY CONTINUES HOT STREAK — AT 60,

EARLY FINDS GLIMMER OF HOPE — AT 50.

Friday marked the beginning of the 60th year of the Today Show and  they have more to celebrate than anyone in network news. It’s a great show and a successful one.  I’ve estimated the show has made well over a billion dollars for NBC since 1994/5, when they first overtook Good Morning America in the middle of the O.J. Simpson case.

My pal and former competitor, Jim Bell, has done a great job keeping the show in first place as, in tv, all good runs usually come to an end… except, it seems,  for the Today Show.

Very happy new year for the new team at Early.

AN ODD MILESTONE

At the other end of the spectrum, The Early Show  (and its ‘earlier’ incarnations) has been in third place for all of  their 50 years, not a very happy golden anniversary over at CBS, for sure.

But the first indicator of viewer interest surrounding the new anchor team is at least a reason for hope: the Nielsens. Take a look at the change in the demo  year to year!

YOU READ IT HERE FIRST: JANUARY 3rd (A25-54)

Early + 20,000   Today -150,000 GMA  -300,000.

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YOU’RE BLOWING YOUR TEACHABLE MOMENT

New network show Tuesday night, with same old story?

Paula Abdul is back.  It’s a new year, and a new network show for her on CBS debuting Tuesday night, ” Live to Dance.” But given her shameless interview with Julie Chen this weekend, it’s the same old lies and obfuscation regarding the slurring, blurring and odd behavior of the past.

Hey, Paula, it’s 2011, and time to tell the truth which, I suppose, will not hurt and could actually help a vast number of your fans.

You see, there’s a surge of tremendous good will behind you after getting bounced from American Idol. (Oh, I forgot, you turned down their “lowball” offer.) Simon Cowell embracing you like a kid sister getting “noogies” did wonders for public opinion when even die hard fans started to see you as a crazy Aunt.

Your great dance videos will always remind us of the hard work, life force and sheer talent on which you built your career which is sprinkled with one grammy, two emmy awards and six number one singles.

So why put Julie Chen in the awkward position of asking questions you won’t answer completely or honestly.  In fact, why would CBS News or Les Moonves allow that?

http://www.cbsnews.com/stories/2010/12/30/sunday/main7198572.shtml?

Okay, take a look at the excerpt from the Sunday Morning broadcast released by CBS News which you can either click on above or read as follows:

CHEN:      Well, what bugs you that people say about you that you know, and your friends and family know that is just not you?

ABDUL:    I am intelligent.  I am

CHEN:       But, people don’t give you enough credit for having a brain.

ABDUL:    Having a brain, that’s a concept, yes, with Paula Abdul.  I have a brain.

CHEN:      There is some unflattering video of you out there.  It has appeared on Idol. Did you ever have a drinking problem?

ABDUL:    I’ve never had a drinking problem… Even though I’ve been in this business for quite some time. I’ve never physically been drunk in my life.  I’ve never been drunk in my life.  I don’t use recreational drugs.  But, I am goofy.

CHEN:       So, it’s just Paula.

ABDUL:    It’s Paula.  It is Paula.  And, even the people on Idol know that none of that existed, ever.

“Goofy?”  Goofy is daring to give the wife of the chairman of CBS a load of bull — not on The Talk, but on an award-winning broadcast on CBS News.

On the other hand, perhaps an inartful or goofy question — one that has a goofy premise about a drinking problem instead of prescription drug abuse  — deserves a goofy answer.

Why not simply ask: “Were you intoxicated or under the influence of any substance in this video?” or “Why do you think so many people are reposting so many video clips where you seem so out of it?”

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