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January 14, 2011 in broadcast news, morning tv, tv ratings | Tags: Chris Wragge, Dave Price, demo, Diane Sawyer, Early Show, Erica Hill, first place, George Stephanopoulos, Good Morning America, Harry Smith, Jeff Glor, Julie Chen, last place, Maggi Rodriguez, Marysol Castro, morning show competition, morning show ratings, paint by numbers, Russ Mitchell, The Early Show 50 anniversary, Today Show, Today Show 60 anniversary year | by Shelley Ross dailyXpress | 1 comment
The Surprising (Week #1) Success of the New Early Show Team
TODAY CONTINUES HOT STREAK — AT 60,
EARLY FINDS GLIMMER OF HOPE — AT 50.
Friday marked the beginning of the 60th year of the Today Show and they have more to celebrate than anyone in network news. It’s a great show and a successful one. I’ve estimated the show has made well over a billion dollars for NBC since 1994/5, when they first overtook Good Morning America in the middle of the O.J. Simpson case.
My pal and former competitor, Jim Bell, has done a great job keeping the show in first place as, in tv, all good runs usually come to an end… except, it seems, for the Today Show.
AN ODD MILESTONE
At the other end of the spectrum, The Early Show (and its ‘earlier’ incarnations) has been in third place for all of their 50 years, not a very happy golden anniversary over at CBS, for sure.
But the first indicator of viewer interest surrounding the new anchor team is at least a reason for hope: the Nielsens. Take a look at the change in the demo year to year!
YOU READ IT HERE FIRST: JANUARY 3rd (A25-54)
Early + 20,000 Today -150,000 GMA -300,000.
December 17, 2010 in broadcast news, morning tv, tv ratings | Tags: ABC News, Afghanistan, CBS News, demo, George Stephanopouous, GMA, Good Morning America, morning show competition, morning show ratings, NBC News, news business, paint by numbers, The Early Show, Today Show, total viewers, TVNEWSER ratings | by Shelley Ross dailyXpress | Leave a comment
note from your friendly blogarist: “Paint by Numbers” will be an occasional, yet regular, feature of daily Xpress meant to reach behind the press releases for a more accurate picture of the state of broadcast news than reported by MSM and industry websites.
KEEPING THEM HONEST
The inaugural column of Paint by Numbers looks at this week’s entry from “TV Newser” reporting the current state of competition amongst the morning shows. Here’s our first tutorial: the story re-posted here is based on a press release which addresses Nielsen’s tally of total viewers, a common public relations ploy. Those who understand the business of the news business know the only viewership that matters, the viewership which determines profitability and stability, is adults 25-54, more commonly called the demo.
The Today Show winning streak is not challenged. But the fight for #2 and #3 may not quite look the same in the Paint by Numbers that follows the TVNewser take:
The “Today” show was still on top last week — another week closer to a 16-year streak.
“Today” topped #2 “Good Morning America,” but GMA cut the total viewing gap with NBC’s “Today” by -10% week-to-week and -20% year-to-year. Co-anchor George Stephanopoulos was in Afghanistan Monday, and off Tuesday.
“GMA” increased its total viewership by 2% week-to-week.
CBS’ “The Early Show” increased by 7K from week-to-week.
The averages for the week of December 6:
Total Viewers: NBC: 5.65M / ABC: 4.68M / CBS: 3.09M
A25-54 rating: NBC: 2.68M / ABC: 1.75M / CBS: 1.28M