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THINK LADY GAGA IS THE ONLY ONE GAMING THE NUMBERS?

This week, ABC News sent out an exciting  press release on the growing success of GMA, contents of which TVNewser ran online today: 

Meanwhile,  #2 “Good Morning America” is attracting its largest audience in four years. The ABC show is still more than 600K Total Viewers behind “Today” but had its smallest Total Viewer gap with the NBC show in four years.

The averages for the week of June 13:

  • Total Viewers: NBC: 5.15M / ABC: 4.53M / CBS: 2.21M
  • A25-54 viewers: NBC: 2.30M / ABC: 1.64M / CBS: 824K

Finally, so it seems,  the Today Show is being challenged after 809 weeks at #1.  And this isn’t the first signal from one of the TV industry’s most visited websites:

TV Newser on  June 6th:  Meanwhile, the No. 2 morning show, ABC’s “Good Morning America,” had its best overall sweeps in five years and best May sweep since 2005, posting the smallest Total Viewer gap with “Today” (780K) in 4 years.

TVNewser’s report for the week of May 30th:  Year over year, “Today” and “GMA” both experienced growth, with “GMA” up the most, +10%. “GMA” is seeing its largest total viewer audience in four years.

But is it really? In a business that has more dirty tricks than a Donald Segretti pizza party, there is a new sleight of hand in the morning show ratings war.

Since the end of April, ABC’s Good Morning America has moved its last network commercial higher up into the broadcast.  To cut through the inside baseball, this stunt officially allows them to report an earlier end to the show, shaving off as many as 15  (lower-rated) minutes when the audience is usually in decline. Without those lower-rated minutes, the  average rating of the show, calculated by the Nielsen company, is obviously going to be higher.  Read the rest of this entry »

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