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THE PENDULUM HAS STARTED TO SWING, BUT WILL IT SWING ENOUGH?

Greg Mortenson: he needs to come out of hiding

It’s official, I’m now obsessed with Greg Mortenson and desperately want to know everything about who he is, what makes him tick and most important of all, why he hasn’t defended himself after the scorching 60Minutes expose´ Sunday night on his memoir, “Three Cups of Tea.” The report accused him of fabricating his heroic storie, then squandering millions raised for his charity.

Perhaps my reaction was delayed a day or two after learning the biggest fallout right after the story was that The Early Show had failed to follow up on the CBS exclusive on Monday morning. As a former senior executive producer of that show, I couldn’t help think, “who would I have booked, where does the story go from here?”

I know what star I would have reached for: Greg Mortenson. I would have offered him something Steve Kroft could not: a live, uninterrupted, unedited interview forum in which to defend himself. It is something he still needs to do. Read the rest of this entry »

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note from your friendly blogarist: “Paint by Numbers” will be an occasional, yet regular,  feature of daily Xpress meant to reach behind the press releases for a more accurate picture of the state of broadcast news than reported by MSM and industry websites.

KEEPING THEM HONEST

The inaugural column of  Paint by Numbers looks at this week’s entry from “TV Newser” reporting the current state of competition amongst the morning shows.  Here’s our first tutorial: the story re-posted here is based on a press release which addresses Nielsen’s tally of  total viewers, a common public relations ploy.  Those who understand the business of the news business know the only viewership that matters, the viewership which determines profitability and stability,  is adults 25-54, more commonly called the demo.

The Today Show winning streak is not challenged.  But the fight for #2 and #3 may not quite look the same in the Paint by Numbers that follows the TVNewser take:

Morning Show Ratings: Week of Dec.6

By Molly Stark Dean on December 16, 2010 2:20 PM

The “Today” show was still on top last week — another week closer to a 16-year streak.

“Today” topped #2 “Good Morning America,” but GMA cut the total viewing gap with NBC’s “Today” by -10% week-to-week and -20% year-to-year. Co-anchor George Stephanopoulos was in Afghanistan Monday, and off Tuesday.

“GMA” increased its total viewership by 2% week-to-week.

CBS’ “The Early Show” increased by 7K from week-to-week.

The averages for the week of December 6:

Total Viewers: NBC: 5.65M / ABC: 4.68M / CBS: 3.09M

A25-54 rating: NBC: 2.68M / ABC: 1.75M / CBS: 1.28M

Read the rest of this entry »