PRINTING LAST WEEK’S NIELSEN RATINGS FOR THIS WEEK?  REALLY! YOU’VE SUNK TO A NEW CREDIBILITY LOW

For many months since launching daily Xpress, I haven’t  been able to resist pointing out the many inaccuracies of the weekly ratings reported by TVNewser, the once respectable “must read” during the tenure of the great Brian Stelter who was blogging while still in college and was quickly hired by The  New York Times after graduation.

I miss those days with Brian who was sadly replaced by reporters with fuzzy math, conflicts of interest and reckless disregard for the truth, much of which I’ve detailed in previous posts.

But now, get this error.  Today TVNewser has posted the ratings for the evening news shows for the week of April 11th, beginning their story:

“It was par for the course for the network evening newscasts the week of April 11.”

I guess so.  TVNewser has posted last week’s ratings by mistake! How embarrassing is that!

DIDN’T ANYONE NOTICE  THE APRIL 11 NUMBERS  LOOK JUST LIKE APRIL 4?

Maybe TVNewser wants to declare  April Fool’s month.  Here’s last week’s  TVNewser’s report (below in blue) on evening news ratings (published on April 12th):

As usual “NBC Nightly News with Brian Williams” won the week with 8.43 million total viewers, and 2.56 million adults 25-54. “ABC World News with Diane Sawyer” placed 2nd with 7.84 million total viewers and 2.14 million A25-54. “CBS Evening News with Katie Couric” finished a distant third.

Numbers for the week of April 4:

NBC ABC CBS
• Total Viewers: 8,430,000 7,840,000 5,420,000
• A25-54: 2,560,000 2,140,000 1,670,000


                                                                                                                                                                                      
DEJA VU FOR THE NIELSEN NUMBERS

Now here is the report posted today  at 3:09 by TVNewser (below in blue) for the week of April 11th , the week they say is par for the course.

As usual, “NBC Nightly News with Brian Williams” led the way in both total viewers and the demo. “ABC World News with Diane Sawyer” placed second in both categories, though Sawyer was on vacation. George Stephanopoulos anchored the program Mon.-Thurs., with David Muir anchoring on Friday.

“CBS Evening News with Katie Couric” placed third in both total viewers and the demo.

Numbers for the week of April 11: 

NBC ABC CBS
• Total Viewers: 8,430,000 7,840,000 5,420,000
• A25-54: 2,560,000 2,140,000 1,670,000

                                                                                                                                                                                                                                                           

How embarrassing…

Here are the correct numbers for the week of April 11:

NBC ABC CBS
• Total Viewers: 8,729,000 7,702,000 5,482,000
• A25-54: 2,599,000 2,025,000 1,650,000

                                                                                                                                                                                                                                                           

(It would actually be newsworthy if all three newscasts achieved the same exact numbers, with two different substitute anchors on ABC, as the week before.)

Maybe it’s time for a shake-up at the TV news industry website that writes about all the shake-ups in the TV news industry.  Or perhaps just be grateful that David Rhodes doesn’t have a memo for you today.

***update: early Wednesday morning, TVNewser slipped in a correction of the numbers without any note or apology their readers. 

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