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The Surprising (Week #1) Success of the New Early Show Team
TODAY CONTINUES HOT STREAK — AT 60,
EARLY FINDS GLIMMER OF HOPE — AT 50.
Friday marked the beginning of the 60th year of the Today Show and they have more to celebrate than anyone in network news. It’s a great show and a successful one. I’ve estimated the show has made well over a billion dollars for NBC since 1994/5, when they first overtook Good Morning America in the middle of the O.J. Simpson case.
My pal and former competitor, Jim Bell, has done a great job keeping the show in first place as, in tv, all good runs usually come to an end… except, it seems, for the Today Show.
Very happy new year for the new team at Early.
AN ODD MILESTONE
At the other end of the spectrum, The Early Show (and its ‘earlier’ incarnations) has been in third place for all of their 50 years, not a very happy golden anniversary over at CBS, for sure.
But the first indicator of viewer interest surrounding the new anchor team is at least a reason for hope: the Nielsens. Take a look at the change in the demo year to year!
YOU READ IT HERE FIRST: JANUARY 3rd (A25-54)
Early + 20,000 Today -150,000 GMA -300,000.
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shelley ross daily Xpress 
CBS: Putting the (S)Neeews Back in the Morning
January 10, 2012 in broadcast news | Tags: "Where's the Flu?, CBS News, CBS This Morning, Charlie Rose, Erica Hill, Facebook fan page, Gayle King, Health Watch, Julianna Margulies Dr. Holly Phillips, Matt Lauer, Melissa Etheridge, Michelle Obama interview, Mitt Romney, morning television, Newt Gingrich, The View, Today Show, viewers comments | by Shelley Ross dailyXpress | 5 comments
As a former Senior Executive Producer of a past CBS News morning show incarnation, I write this headline with a more generous heart than may appear; I always root for news shows to thrive and hope headlines like this just might help trigger a surge of competitive juice that pumps ferociously to prove the observer wrong.
The new morning team at CBS News.
While television critics have been kind about the launch of CBS This Morning — at least respectful of anchors Charlie Rose, Gayle King and Erica Hill — the morning show’s new Facebook Fan Page is overwhelmed by vitriol from viewers, real viewers who put their name and photos to their comments, some with whom I actually agree. Read the rest of this entry »